Martin Price, Head of E-commerce Business Development at DHL, was on the panel of judges. He said: ”All five businesses should be proud of reaching the final stage. Ultimately the panel selected HADES as the winners because they combined great fashion designs with a clear and compelling international strategy. We look forward to seeing their global growth!”
Dai is performance wear for women who mean business and is at the innovative intersection of luxe technical eco-fabrics, British tailoring, and minimal, functional design with a commitment to sustainability and female empowerment.
Created in 2015 by Ash and Ish Siddique after working in the manufacturing trade for 15 years, the brothers took their experience and an endless heap of passion to cement Missy Empire as a rising star in the fashion world.
Designed by brothers George, 25, and Michael Heaton, 27, Represent is a menswear label offering a complete collection of British made apparel alongside Italian made denim and footwear.
Soru; meaning sisters in Sicilian dialect, launched in 2013 by British-Sicilian sisters Francesca and Marianna. They have created a collection that is bold and ornate, reflecting the passion of Sicily itself.